Kurio - Stand Pyramis

With the creation of a tablet dedicated to motion activities Kurio needed a stand so that users can easily adjust the tablet angle regarding there various environment possibilities.

The stand had to be a simple injection molded piece, cheap to manufacture, easy to understand and should not require any "complex" manipulation to change the angle, it should hold the tablets in their deifferent size from 7 to 10 inches well and not let them fall.

Kurio Stand tablet plastic black injection Accessory accessories electronical

The original idea was to design some abstract / archetypal shape that would result from the addition of the various angles we needed. The more the project was moving forward the more the necessity of having only three angles appeared to be the best solution, that's when a triangular shape came out...

Triangle is usualy a tricky shape to start with since it is not consider as simple and aesthetic as a cube for instence. We live in a technological world where every device shape is based on a simple parallelepiped outline. However some current aesthetic trends tends to use angular design with cut angles, almost like stones and diamonds. Most of the time this is more a purely aesthetical approach that push people to use this language. In this case it was actually interesting to see that we could apply it in a functionnal way.

By making the triangle faces oriented with different angles from the base we obtained some kind of twisted pyramid that would give us the right positions.

From sketches to physical prototypes.

It is very refreshing for a designer to work on an object that is not the main purpose. It won't be the first thing people will be looking for. They will want to use the tablet, the apps and have fun! This project was about designing something that has to be here so everything work better but will have to be forgotten pretty fast and even disappear.

After various iterations we choose the one that worked the best and that would be easy to manufacture, which mean that technical and cost constraints came up pretty fast in the development.

"As I was working on this project I was also thinking about the marketing development of the brand, and was put in charge of the product display and shop scenography design for the Kurio products, something that was new for the group. So basiclly people in a store would have the packaging (with the stand in it) and a product display to assembly. Since I am not a big fan of wasting things and plastic I thought it would better if they would actually use the same stand that people would use in there home."

And this results in having three screwposts under the object...

The stand final design matches every constraints, and from something that was almost nothing to do at the begining it end up having a complete design study and followed a full design process.